5 digital workplace statistics you should keep an eye on
According to the latest State of the Sector report, one of the biggest challenges of internal communications is analytics and measuring the effectiveness of all activities. For some time, IC professionals have been helped by internal IT platforms and digital workplace statistics available from them. Which ones are worth tracking and which will benefit you the most?
Digital workplace statistics – an enemy or a friend?
The knowledge gained through digital workplace statistics can be the starting point for developing effective and engaging internal communications. In an era of ongoing digital transformation (corporate spending in this area is expected to grow from $1.8 trillion in 2022 to $2.8 trillion in 2025) and hybrid work, organizations are investing in digital tools, but don’t always know how to use them. The analytics modules built into modern communications platforms offer almost limitless opportunities to glean interesting digital workplace statistics. However, the enormity of knowledge can be overwhelming. That’s why it’s a good idea to focus on a few that will benefit you the most. Here are 5 statistics that are worth following regularly.
5 digital workplace statistics you need to track
The most useful digital workplace statistics are those that help meet strategic internal communications goals. More often than not, they are directly related to business goals, including increasing employee productivity and engagement. Knowing this comes from these five indicators:
What are the main digital workplace statistics worth tracking?
1️⃣ The engagement level of audiences
This is a basic, but most valued KPI in digital workplace statistics – numbers that tell us how many employees use the intranet every day, how much time they spend on it, what messages they are looking for, and what attracts their attention. Such information allows us to tailor internal communication channels to employees’ needs, interests, and preferences (e.g. by knowing which tools they use most often).
2️⃣ Content reach
Do you know to what extent created content reaches employees, and whether messages are opened and read? These questions will be answered by the “content reach” indicator. It’s also one of the digital workplace statistics that will tell you what content is most engaging because it generates the most reactions or discussions, and which messages are being forwarded.
3️⃣ Feedback
The key to effective internal communication is to be reciprocal and open to receiving feedback from its recipients. This is also part of shaping an engaging and open organizational culture. IT platforms provide access to digital statistics that answer questions such as:
– How are current communication campaigns being evaluated?
– How is the organization’s internal communication with its various elements evaluated?
– What is worth improving?
– What information is missing from employees?
– What is evaluated positively and why?
4️⃣ Intranet search engine
Search indicators give a broad picture of the real and current needs of employees. Intranet search digital statistics allow you to get to the information about phrases employees search for most often. They also allow you to create a user journey map and optimize it. In this way, internal communication can be shaped on an ongoing basis, verifying that employees find what they are looking for in the available tools.
5️⃣ Heatmaps
Based on this digital workplace statistic, IC specialists can create an intuitive and user-friendly tool. Heatmaps locate the most and least popular places on the intranet, the effectiveness of CTA activity, and the attractiveness and usability of all graphic solutions, including banners and buttons. Analysis of the data provided by this indicator helps to dissect the content delivered to employees in terms of attractiveness and effectiveness.
Today’s business environment requires rapid updating of activities and adjustment of strategies to changing circumstances and employee needs. Without hard data, and therefore relevant digital workplace statistics, the IC’s role is reduced to only supporting the business. With analytics provided by in-house platforms, internal communications can become the business’ partner that impacts the bottom line.
How does Workai support digital workplace statistics?
The Workai platform, with its many options for analysis and report generation, gives you insight into many digital workplace statistics. Workai measures real-time outreach, response, number, and time of logins, and analyzes hot and cold spots. These are only some of the analytical features that will help you create a fully measurable digital workplace.