How does Artificial Intelligence support corporate communication? 

Nowadays one of the most popular issues in internal communication is the use of artificial intelligence (AI). Companies are just beginning to discover the benefits of this modern solution and are trying to introduce it in their office. It is because of the fact that artificial intelligence, so far supporting activities done in the scope of the customer experience (CX), is now used in the development of employee experience (EX). How does this happen? 

Content personalization

The phenomenon of artificial intelligence results mainly from its ability to use data and match them to a given situation. How is it possible? Artificial intelligence relies on algorithms that are based on all the information gathered from a specific source of knowledge. Having collected the necessary data, it is possible to adjust the intended content to a given recipient. The actions taken and behavior show what engages employees the most, and thus the technology can draw rational conclusions and create a profile appropriate for a given group of recipients, to which the preferred content will be directed. 

This gives companies the ability to adjust the appropriate message to the right people. Solutions proposed by artificial intelligence contribute to the accurate distribution of information. Thanks to this, both employers and employees can avoid wasting time and energy. 

Algorithm-based analysis 

Artificial intelligence means also objectivity. It is because the technology is not driven by emotions and they have no influence on the final decision or results. Unlike human beings, who can choose or make decisions based on their feelings, which may obscure the facts, AI is much better at analyzing the situation. Thanks to this, the analysis of sentiments, current trends, and preferences is also smarter.  

Another advantage of AI in this regard is also the ability to predict possible problems, inaccuracies, or discrepancies. The help of algorithms is of great importance here and allows the user to alleviate, or facilitate the problematic issue. 

Suggestions adjusted to the recipients  

AI technology is also very useful when it comes to activities performed day to day. Through the data on the basis of which the algorithms are generated, the tools prompt the user to the next step. Suggesting passwords in search engines or proposing groups on internal social media is great facilitation in everyday work. Employees may find the group they want to and need to be in using matching algorithms. This way they may communicate with other employees and spend time online within groups that keep their attention and engage in joint work. Discussions conducted in this way allow employees to avoid problems and increase business profits through easy and hassle-free communication. 

AI used by Workai  

The benefits of using artificial intelligence are great. More and more companies are choosing to use it. Studies carried out by McKinsey and described in the article Global survey: The state of AI in 2020  show that using AI causes better overall performances and leadership. No wonder, as this technology may revolutionize workplace communication. Workai decided on it a long time ago, which is why the company can boast about a range of options in this area. Workai uses AI through next-generation technology and very simple-to-use features in order to enable communication, society, and workflows that are created inside of organizations. Thanks to the use of artificial intelligence technology not only is customer experience improved but also the employee experience. The convenience of both sides is increasing, which makes the financial gains huge.