iComms conference online

iComms conference online was one of the kind opportunity to get to know the results of the global “State and Future of DEX” research. Workai was also the partner of the conference.

Together with PwC, workai initiated a research project about the concept of digital employee experience and conducted thorough research into the topic. The report (to be launched later this year) is focused on Digital Employee Experience, covering such topics as i.e. relation between Customer Experience and Employee Experience, Digital Workplace strategy, tools, and their integration, etc.

It is the first wholistic global report in the subject matter, as we believe the market doesn’t entirely understand the concept of digital employee experience and its business case. Before the world premier, we presented the results of our survey at the event.

iComms event is the largest and most practical conference on internal communication in Poland about the new role and potential of internal communication during COVID-19.

The program included trends and inspirations in the area of internal communication (storytelling, podcasts, video), the changing role and tasks of communication in companies (approach, new competencies), and practical cases presented by practitioners.

Malgorzata Olszewska, our Marketing Manager, provided a presentation of the results of the industry survey “State and Future of DEX” and a teaser of the global report carried out by workai, in cooperation with PwC Polska. She answered the questions:

• What is DEX (Digital Employee Experience) and how it influences the development of the company
• What are the challenges of internal communication in the context of Employee Experience
• How technology can support the work of internal communication specialists
• How to measure and analyze the effectiveness of internal communication.