Engaging the entire workforce with the Workai Employee Experience Software
How does T-Mobile Polska effectively engage its entire workforce of 5,500 employees with the Workai Employee Experience Platform.
T-Mobile Polska is a telecommunications company that has been digitizing Poland for over 25 years. It is a part of the Deutsche Telekom group, the largest telecommunications operator in the European Union, with over 12,5 million customers in Poland. As a technologically advanced company, T-Mobile was looking for an advanced internal communications solution that would allow a fast exchange of information and would improve the digital experience for all employees, regardless of the location of their workplace.
Challenges and goals of new Employee Experience Software implementation
After reviewing the available solutions, T-Mobile Polska decided to implement Employee Experience Software offered by Workai. The project involved the implementation of a tool that would replace the current outdated and unfulfilling intranet, as well as the transfer of all resources to the new platform. After years of using the previous solution, T-Mobile employees and internal comms managers have had to face increasing challenges linked with:
- complicated information architecture,
- limited ability to publish multimedia content,
- complex content creation process,
- ineffective search engine,
- lack of mobile access,
- lack of analytics.
A company wanted to grow even faster, so they had to address the need to improve information flow, access to knowledge, and communication for their around 5,000 employees and co-workers. Especially as they serve customers on an ongoing basis. Therefore, the new tool from Workai was first and foremost intended to provide secure and effective access to the knowledge necessary for their daily work.
As one of the key players in the telecommunications market, at T-Mobile Poland, we know pretty much everything there is about connecting people. However, taking care of connecting employees is a different challenge – our company has thousands of people spread across the country and in a variety of positions. They are the heart of this company and its ambassadors in customer relations. So how do we stay in touch with them, value their commitment and build a sense of community? Thanks to the new intranet, this is definitely easier. The solution enables us to effectively reach all employees with key information, but also to carry out employee engagement activities that allow us to appreciate their involvement and motivate them to act.
– said Adrianna Maron from Corporate Communication Department and ESG at T-Mobile Polska
To make the transition to the new employee experience software smooth and agile, it was divided into five stages:
- Analysis of the needs of employees.
- Installation and configuration of Workai in the Azure Cloud.
- Creation of a new, efficient information architecture.
- Content migration performed by editors.
- Promotion of a new tool and change management.
The fact that Workai is ready to use from the first moments after its implementation positively affected the deployment process. After a series of introductory workshops on how to use the CMS, they were ready to publish engaging and interactive content in the new environment. T-Mobile can now reach all employees with its communications and measure the effectiveness of its activities with real-time analytics.
T-Mobile has been a leader in cloud solutions and enterprise digitization for years. We are pleased that such a savvy organization has chosen our Workai employee experience software to streamline its internal communications and deliver a personalized experience for employees by combining access to information, knowledge, people, and processes in one place.
– said Łukasz Skłodowski, CEO &co-founder of Workai.
How do new intranet platform features affect T-Mobile employees’ experience?
In conducting effective and engaging internal communications for employees, T-Mobile is supported by its new employee experience software features. Workai’s implementation has improved the employee experience in the key areas of internal communication, employee engagement, and access to information.
#1 A personalized homepage that serves as the employee’s main hub of information with links to key systems and applications, as well as personalized widgets. The personalization of information helps avoid clutter and makes the content more readable. Intranet administrators can here promote news, articles, or events in an attractive manner using carousels and banners.
#2 News can be divided into subjects (corporate, product, CSR, security, well-being, and more). Categorizing content makes it easier for employees to access it. The content layout is clear and intuitively organized.
#3 Events, trainings, town halls that can be streamed on the intranet. The new intranet platform allows all employees, including those in distributed teams, to participate in internally organized events. The flexibility of access to events makes it easier to organize them and increases the number of participants.
#4 Personalized newsletters which are targeted to relevant audience segments based on their positions and involvement in projects. This ensures that the information reaches the right people who will be interested in it. This way, employees will be better informed.
#5 Knowledge base (dictionaries, FAQs, document repositories) – an advanced knowledge base is the main source of company information. It contains all the most important documents in the company, which can be accessed easily and conveniently thanks to intelligent search engine.
#6 Address book and user profiles – the purpose of the intranet is to connect employees. This is helped by an extensive address book that allows employees to expand their profiles and make their personal business cards in which they can present themselves.
#7 Advanced intelligent powered search engine supporting the information search process. It suggests the most relevant content and significantly reduces the time to reach it.
#8 Notification center. Employees can receive push notifications when important information is waiting for them. They can also subscribe to tags to be notified when there is something new on a topic that interests them.
#9 Feedback channels for collecting opinions (sentiment, surveys, forms) – Workai is a platform that facilitates two-way communication. Employees can leave feedback, which lets administrators know their preferences and what they may need to add to the materials. Employees can also freely comment on posts and rate the usefulness of content.
#10 Integration with Microsoft Power Platform – With this integration, the work becomes smoother. Employees don’t have to log out of the system because everything works within one environment.
Internal comms managers can plan the scope of activities more effectively thanks to the analytical module. In real-time, they can track the most visited pages, the time during the day with the most intranet traffic, the most searched keywords, how long users stay logged in, and user engagement with the published content. Since the launch of the platform in 2021. The intranet’s home page has already been visited nearly 4.5 million times.
Summary
The purpose of the established cooperation between T-Mobile Poland and Workai was to provide employees with employee experience software that supports them in conducting effective and personalized internal communications and knowledge-exchange processes.
The new platform is an organized and technologically advanced information hub, and most importantly, no technical or graphic design skills are required to run effective internal communication campaigns. Thanks to employee-oriented features, the platform improves the employee experience, supports all employees in their work, and also strengthens their engagement, fitting perfectly with the assumptions of the knowledge-sharing culture. Not only does it translate into the improvement of internal work processes in the organization, but also into the improvement of customer service itself, which has an enormous impact on the dynamics of the company’s development.
All employees – on-site, frontline, and remote – are better informed, empowered, and more engaged in the internal communications processes. They actively give feedback, react, and respond to news, articles, and other publications and more easily establish cooperation.
AWARDED FOR THE OUTSTANDING DESIGN AND EXCELLENT USER EXPERIENCE
The Workai platform has been recognized as one of the top 10 intranet platforms worldwide by Nielsen Norman Group in 2018, 2021, and 2023 – read the case study of this award-winning implementation.
